Commercial for Ace & Tate x Appelsap (2019)

Directed by Rogier Smalhout for HALAL Amsterdam

Music by Baris Akardere

 

Ace & Tate x Appelsap (2019)

Directed by Rogier Smalhout
for HALAL Amsterdam

Music by Baris Akardere


 

Ace & Tate teamed up with Appelsap to create two bold, festival frames. The campaign brings together the iconic hiphop scene of Amsterdam and London, and two rising stars, fearless female artists from both cities, RIMON (NL) and Flohio (UK). The collaboration between the Dutch eyewear brand and Amsterdam’s much- loved hip-hop festival is a celebration of young, emerging talent — it also represents the union of two cities, as well as cultures and communities.

Ace & Tate teamed up with Appelsap to create two bold, festival frames. The campaign brings together the iconic hiphop scene of Amsterdam and London, and two rising stars, fearless female artists from both cities, RIMON (NL) and Flohio (UK). The collaboration between the Dutch eyewear brand and Amsterdam’s much- loved hip-hop festival is a celebration of young, emerging talent — it also represents the union of two cities, as well as cultures and communities.

 The concept of the campaign is based on the line ‘I spy with my little eye’, and is shot in film to better capture two different perspectives, side by side. Away from the hustle and bustle of city life, the artists were each filmed separately on the closest coastlines that connect the two countries: Kent and Zeeland. With the space and distance to reflect, visuals express their contrasting yet intertwining lives: whether it’s something inside themselves or happening out in the world.

The concept of the campaign is based on the line ‘I spy with my little eye’, and is shot in film to better capture two different perspectives, side by side. Away from the hustle and bustle of city life, the artists were each filmed separately on the closest coastlines that connect the two countries: Kent and Zeeland. With the space and distance to reflect, visuals express their contrasting yet intertwining lives: whether it’s something inside themselves or happening out in the world.

Concept & Creative Direction: Appelsap x Ace & Tate
Director: Rogier Smalhout @ HALAL Amsterdam
Executive Producer: Sara Nix
Agency Producer: Niels Visser @ Appelsap

Director of Photography: Daan Bukman
Photography: Nick van Tiem
Editor: Fatih Tura
Grading: Ruben Labree
Music: Baris Akardere
Sound design: Sharkee @ HaaiFaai
Online: Lyon Pol @ Splash Studios

www.aceandtate.com/appelsap


Concept & Creative Direction: Appelsap x Ace & Tate
Director: Rogier Smalhout @ HALAL Amsterdam
Executive Producer: Sara Nix
Agency Producer: Niels Visser @ Appelsap

Director of Photography: Daan Bukman
Photography: Nick van Tiem
Editor: Fatih Tura
Grading: Ruben Labree
Music: Baris Akardere
Sound design: Sharkee @ HaaiFaai
Online: Lyon Pol @ Splash Studios

www.aceandtate.com/appelsap


Flohio

(c) Baris Akardere, 2019. All rights reserved.