Solebox x Asics

Online commercial for sneaker release by Solebox x Asics, directed by Yousef Gnaoui for Habbekrats Reclame. Music by Baris Akardere. 

To help promote their collabo with Asics, sneaker store Solebox has enlisted the help of The Sun for their commercial spot as people around the city pull a Run DMC and put their shoe in the air towards the sun. For those unfamiliar, the Solebox x Asics Gel Lyte III features color-changing properties which makes The Sun a worthy contributor to this collaborative spot.

Concept & Creative Direction: Yousef Gnaoui
Production company: Habbekrats Reclame
Music: Baris Akardere

 (c) Baris Akardere 2023. All rights reserved.